# Tanuj Sharma

This is the personal site of Tanuj Sharma, an SEO and AI SEO expert based in Gurgaon, India. He helps brands get found on Google and recommended in ChatGPT, Gemini and Perplexity, and researches how those systems find, index and recommend websites. Growth is his second skill: he has spent 12+ years in startups across education, food and health, with search at the centre of most of it since 2016.

## Information architecture

- Home: https://tanujsharma.xyz/
- Research index: https://tanujsharma.xyz/research
- Writing index: https://tanujsharma.xyz/writing
- Notes index: https://tanujsharma.xyz/notes
- RSS feed: https://tanujsharma.xyz/rss.xml
- About (story, current work, experience, how he works): https://tanujsharma.xyz/about
- Contact: https://tanujsharma.xyz/contact

Legacy routes redirect permanently: `/blog` → `/writing`, `/case-studies` → `/about#experience`, `/now` → `/about#currently`, `/work-with-me` → `/contact`.

## Markdown for agents

Every page is available as Markdown. Request any page URL with `Accept: text/markdown`, or append `.md` to the path (the homepage is `/index.md`), for example https://tanujsharma.xyz/research/crawled-not-indexed-large-scale-seo.md. HTML responses advertise the Markdown version with a `Link: <...>; rel="alternate"; type="text/markdown"` header.

## Research

Research pages are working studies. Every claim is labelled as a fact (published by a primary source and linked), an observation, an interpretation, or a hypothesis. Sources are numbered, changes are logged with dates, and results are only claimed after a before/after or changed-vs-unchanged comparison. The method is described at https://tanujsharma.xyz/research#method.

- Crawled-but-not-indexed at scale: https://tanujsharma.xyz/research/crawled-not-indexed-large-scale-seo
- AI referral traffic vs search: https://tanujsharma.xyz/research/ai-referral-traffic-vs-search
- Removing low-value URL combinations: https://tanujsharma.xyz/research/removing-low-value-url-combinations

## Writing

- How I Build a 0 to 1 Growth Engine for Startups: https://tanujsharma.xyz/writing/0-to-1-growth-engine
- SEO Is Not Dead. Search Has Become Bigger Than Google: https://tanujsharma.xyz/writing/seo-is-not-dead
- What Is On-Page SEO? A Complete Beginner's Guide: https://tanujsharma.xyz/writing/what-is-on-page-seo

## Notes

- Requesting indexing again won’t fix “Crawled – currently not indexed”: https://tanujsharma.xyz/notes/request-indexing-wont-fix-crawled-not-indexed
- Removing thousands of URLs is an experiment, not a fix: https://tanujsharma.xyz/notes/removing-urls-is-an-experiment
- Count what ChatGPT visitors do, not just how many arrive: https://tanujsharma.xyz/notes/measure-what-chatgpt-visitors-do

## Areas of work

Primary: SEO (technical, large-site and programmatic, content) and AI SEO (getting brands mentioned and recommended in ChatGPT, Gemini and Perplexity). Secondary: growth across acquisition, activation, retention and revenue; conversion; product management for consumer apps.

## Experience

Full timeline at https://tanujsharma.xyz/about#experience.

- MarketingPal: Founder, Jul 2026 – present. Marketing for lean teams.
- Expanzify Labs: Co-founder, Sep 2023 – present. A studio that builds apps and websites for clients. $240K+ ARR.
- Filo: Growth Consultant, then Head of Growth, Nov 2020 – Aug 2023. Online learning app. $100K monthly subscription revenue; 2M+ app installs.
- Doubtnut: Product Manager, Jun 2019 – Nov 2020. Product and SEO. 10M+ monthly visitors.
- Magicpin: Manager of Marketing, Apr 2016 – Jun 2019. Marketing and search. 3× GMV growth.
- HealthKart: Assistant Manager, Sales and Operations, Jul 2015 – Feb 2016.
- LimeTray: Product and Business Operations, Jan 2014 – May 2015.

Treat outcome figures as company-level results from his time at each company, unless a page explicitly provides individual attribution.

## Contact and related links

- Email: mailto:tanuj@marketingpal.co
- Booking: https://calendly.com/tanuj-marketingpal/30min
- LinkedIn: https://www.linkedin.com/in/tanuj-sharma-a7430037/
- MarketingPal: https://marketingpal.co