Blog
Notes on growth, product and distribution.
Practical writing on finding repeatable growth loops, shipping clearer product stories, and building distribution that compounds.
- SEO · On-Page SEO21 min read
What Is On-Page SEO? A Complete Beginner’s Guide
Learn what on-page SEO is, why it matters, and how to optimise your content, titles, headings, URLs, internal links, images, metadata and page experience.
Read article - Growth · Startups2 min read
How I Build a 0 to 1 Growth Engine for Startups
A practical framework for finding and building the first repeatable growth engine for an early-stage startup.
Read article - SEO · AI SEO19 min read
SEO Is Not Dead.Search Has Become Bigger Than Google.
A practical guide to building a website that can be found, understood and trusted across Google, AI Overviews, ChatGPT, Perplexity and Gemini.
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