₹2 Cr
Revenue built
At my own company, Expanzify Labs, starting from nothing.
I help early stage startups get users.
Hi, I am Tanuj. Most founders I meet already have a product that works and almost nobody using it yet. Getting people in the door is the part I am good at. Search, ads, app installs, referrals, creators, whatever actually fits what you've built.
I've done this at Filo, Doubtnut and Magicpin, and grew my own company, Expanzify Labs, to ₹2 Cr in revenue.
Now
What I am up to now.
I run MarketingPal, an AI marketing studio. It makes ads, websites and SEO content for companies that need them done quickly and done well.
marketingpal.co
MarketingPal
AI marketing studio
LIVE
AdsWebsitesSEO content
01 ·Proof
What the work did.
I'd rather show you numbers than a list of titles. Here's what moved.
Expanzify Labs
Co-founder · ₹2 Cr ARR
Filo
Founding team · Growth
Doubtnut
Product + SEO
Magicpin
Marketing + SEO
50+
Companies
Worked with on product, websites, search and growth.
10M+
Monthly visitors
Coming to Doubtnut every month from search I set up.
5M+
Site traffic
Filo's website and the channels that fed it.
2M+
App installs
Filo's app, through free and paid.
1.2M+
Monthly users
Coming to Magicpin from search I built from scratch.
250+
Creator videos a month
An influencer setup that passed 5M+ views.
2
New countries
Launched in Dubai and the US.
02 ·Work
Where I've done it.
Different companies, different stages, same job each time. Get more of the right people using the product.
MarketingPal
NowFounder
I am building MarketingPal as a small AI marketing studio for teams that need good marketing output without turning it into a long agency process. The work is simple: ads, websites and SEO content that can actually ship fast.
Expanzify Labs
Co-founder
I started Expanzify Labs with the idea of helping companies build faster. We worked with founders across websites, apps, product flows and growth systems, and grew it from zero into a real services business.
Filo
Founding team
At Filo, I worked on the growth engine from the early days. That meant building the website product, testing acquisition channels, scaling app installs, setting up referrals, working with creators and opening up new markets like Dubai and the US.
Doubtnut
Product and search
At Doubtnut, I worked on the website and search side from scratch. The goal was to make sure students looking for answers could find us easily, land on the right page and get value quickly.
Magicpin
Marketing and search
At Magicpin, I worked across marketing, content and search. A lot of the work was about making local discovery easier, helping people find places around them and turning that demand into repeatable website traffic.
Limetray
Product and business operations
I worked on improving internal operations and client-facing processes so the team could move faster and serve accounts better. A big part of the role was staying close to clients, understanding what they needed, improving retention, and finding natural upsell opportunities.
03 ·Services
What I help with.
Usually a few of these at once, depending on what you need.
Search.
Getting your site in front of people when they look for what you do, so they find you for free.
Paid ads.
Campaigns that bring in users without losing money on every signup.
App growth.
More installs, and more people who stick around after.
Referrals and creators.
Getting your users and influencers to bring in more users.
WhatsApp.
Automated messages that bring people back without you doing anything.
New markets.
Going into a new country without starting from scratch. I've done Dubai and the US.
04 ·Approach
How I work.
I don't try everything at once. Never works.
01
I find the one or two things that actually bring you users.
Then I put my time there and leave the rest alone.
02
I build it to run without me.
You shouldn't need me around forever for it to keep working.
03
I trust the numbers over opinions, including my own.
If we can't see it move, it isn't worth doing.
04
Getting your first users isn't the same as scaling later.
It's a different problem and I treat it like one.
05 ·About
A bit about me.
Tanuj SharmaGurgaon, India
I help startups grow, mostly at the early stage where you're still figuring it out as you go.
I co-founded Expanzify Labs, was on the founding team at Filo, and ran growth inside Doubtnut and Magicpin. Right now I am building MarketingPal. Search is where I started and it's still what I am best at, but the useful part is working out the one or two things a product can actually win at, and doing those well instead of everything badly.
I am based in Gurgaon, and when I am not working I am usually reading about startups, testing tools, or building something small on the side.
Based in Gurgaon0 → 1 growthEx Filo · Doubtnut · MagicpinBuilding MarketingPal
06 · Contact
Say hi.
Tell me what you're working on and where it's stuck. If I can help, I'll tell you how. If I can't, I'll tell you that too.