About | Tanuj Sharma

# What AI agents get at /about

---
title: About | Tanuj Sharma
url: https://tanujsharma.xyz/about
---

# SEO first. Growth close behind.

I help brands get found on Google and recommended in ChatGPT, Gemini and Perplexity, then turn that visibility into users and revenue.

Search is still what I am best at. The useful part is figuring out the one or two things a product can actually win at, then doing those well.

- 10 years in SEO and search, since 2016
- 12+ years in startups, since 2014
- 7 companies from operations to founder

## How I got here

I have spent more than twelve years in startups across education, food and health. Since 2016, search has been at the centre of most of that work.

I started in 2014 at LimeTray, which builds software to help restaurants market and sell online, working across product and business operations. After a short spell in sales and operations at HealthKart, I joined Magicpin in 2016 and ran marketing there for three years.

In 2019 I moved into product at Doubtnut, where my work covered product and SEO. In late 2020 I joined Filo as a growth consultant and became head of growth, leading acquisition, activation, retention and revenue until 2023.

In 2023 I co-founded Expanzify Labs, a studio that builds apps and websites for clients, which I still run. In July 2026 I started MarketingPal to do marketing for lean teams.

## Currently

- **MarketingPal** (building): Marketing for lean teams. Started in July 2026.
- **Expanzify Labs** (running): A studio that builds apps and websites for clients, which I co-founded in 2023.
- **AI SEO** (researching): How ChatGPT, Gemini and Perplexity decide which brands to mention and recommend.
- **Large-site SEO** (testing): Site structure, crawling and indexing on sites with hundreds of thousands of pages.

## Experience

- **MarketingPal**, Founder (Jul 2026 – present). Marketing for lean teams. Helping brands grow through Google, ChatGPT, Gemini and Perplexity, and turning that traffic into customers.
- **Expanzify Labs**, Co-founder (Sep 2023 – present). A studio that builds apps and websites for clients. Built the business from zero. Result: $240K+ ARR.
- **Filo**, Growth Consultant, then Head of Growth (Nov 2020 – Aug 2023). An online learning app for students. Led growth strategy and execution: acquisition, activation, retention and revenue. Result: $100K monthly subscription revenue.
- **Doubtnut**, Product Manager (Jun 2019 – Nov 2020). An app where students photograph a maths problem and get a video solution. Product and SEO, building search discovery at scale. Result: 10M+ monthly visitors.
- **Magicpin**, Manager of Marketing (Apr 2016 – Jun 2019). A local discovery and rewards app for shops and restaurants. Marketing and search. Result: 3× GMV growth.
- **HealthKart**, Assistant Manager, Sales and Operations (Jul 2015 – Feb 2016). An online store for fitness and nutrition products. Sales and operations.
- **LimeTray**, Product and Business Operations (Jan 2014 – May 2015). Software that helps restaurants market and sell online. Product and business operations.

Results are company-level figures from Tanuj's time at each company.

## How I work

- **Pick the one or two things a product can win at.** Most products do not need ten channels. They need one or two they can actually win, done properly.
- **Test small, then scale.** I run small tests first and put time and money behind what the numbers support.
- **Check advice before following it.** A lot of search advice gets repeated without anyone testing it. I test it on real products.
- **Publish what fails too.** A test that does not work still teaches something, so I write those up as well.

## What I help with

**SEO and AI SEO**

- Technical SEO
- Large-site and programmatic SEO
- Content that ranks
- AI SEO: getting mentioned and recommended in ChatGPT, Gemini and Perplexity

**Growth**

- Acquisition, activation, retention and revenue
- Conversion: turning visits into sign-ups and sales
- Product management for consumer apps

## Links

- Book a 30-min call: https://calendly.com/tanuj-marketingpal/30min
- Email: tanuj@marketingpal.co
- LinkedIn: https://www.linkedin.com/in/tanuj-sharma-a7430037/
- MarketingPal: https://marketingpal.co

--- title: About | Tanuj Sharma url: https://tanujsharma.xyz/about --- # SEO first. Growth close behind. I help brands get found on Google and recommended in ChatGPT, Gemini and Perplexity, then turn that visibility into users and revenue. Search is still what I am best at. The useful part is figuring out the one or two things a product can actually win at, then doing those well. - 10 years in SEO and search, since 2016 - 12+ years in startups, since 2014 - 7 companies from operations to founder ## How I got here I have spent more than twelve years in startups across education, food and health. Since 2016, search has been at the centre of most of that work. I started in 2014 at LimeTray, which builds software to help restaurants market and sell online, working across product and business operations. After a short spell in sales and operations at HealthKart, I joined Magicpin in 2016 and ran marketing there for three years. In 2019 I moved into product at Doubtnut, where my work covered product and SEO. In late 2020 I joined Filo as a growth consultant and became head of growth, leading acquisition, activation, retention and revenue until 2023. In 2023 I co-founded Expanzify Labs, a studio that builds apps and websites for clients, which I still run. In July 2026 I started MarketingPal to do marketing for lean teams. ## Currently - **MarketingPal** (building): Marketing for lean teams. Started in July 2026. - **Expanzify Labs** (running): A studio that builds apps and websites for clients, which I co-founded in 2023. - **AI SEO** (researching): How ChatGPT, Gemini and Perplexity decide which brands to mention and recommend. - **Large-site SEO** (testing): Site structure, crawling and indexing on sites with hundreds of thousands of pages. ## Experience - **MarketingPal**, Founder (Jul 2026 – present). Marketing for lean teams. Helping brands grow through Google, ChatGPT, Gemini and Perplexity, and turning that traffic into customers. - **Expanzify Labs**, Co-founder (Sep 2023 – present). A studio that builds apps and websites for clients. Built the business from zero. Result: $240K+ ARR. - **Filo**, Growth Consultant, then Head of Growth (Nov 2020 – Aug 2023). An online learning app for students. Led growth strategy and execution: acquisition, activation, retention and revenue. Result: $100K monthly subscription revenue. - **Doubtnut**, Product Manager (Jun 2019 – Nov 2020). An app where students photograph a maths problem and get a video solution. Product and SEO, building search discovery at scale. Result: 10M+ monthly visitors. - **Magicpin**, Manager of Marketing (Apr 2016 – Jun 2019). A local discovery and rewards app for shops and restaurants. Marketing and search. Result: 3× GMV growth. - **HealthKart**, Assistant Manager, Sales and Operations (Jul 2015 – Feb 2016). An online store for fitness and nutrition products. Sales and operations. - **LimeTray**, Product and Business Operations (Jan 2014 – May 2015). Software that helps restaurants market and sell online. Product and business operations. Results are company-level figures from Tanuj's time at each company. ## How I work - **Pick the one or two things a product can win at.** Most products do not need ten channels. They need one or two they can actually win, done properly. - **Test small, then scale.** I run small tests first and put time and money behind what the numbers support. - **Check advice before following it.** A lot of search advice gets repeated without anyone testing it. I test it on real products. - **Publish what fails too.** A test that does not work still teaches something, so I write those up as well. ## What I help with **SEO and AI SEO** - Technical SEO - Large-site and programmatic SEO - Content that ranks - AI SEO: getting mentioned and recommended in ChatGPT, Gemini and Perplexity **Growth** - Acquisition, activation, retention and revenue - Conversion: turning visits into sign-ups and sales - Product management for consumer apps ## Links - Book a 30-min call: https://calendly.com/tanuj-marketingpal/30min - Email: tanuj@marketingpal.co - LinkedIn: https://www.linkedin.com/in/tanuj-sharma-a7430037/ - MarketingPal: https://marketingpal.co

SEO first. Growth close behind., as served to AI agents

SEO first. Growth close behind., as served to AI agents