Count what ChatGPT visitors do, not just how many arrive, as served to AI agents
# What AI agents get at /notes/measure-what-chatgpt-visitors-do
--- title: Count what ChatGPT visitors do, not just how many arrive description: Visits from AI assistants are still a small slice of traffic for most sites. Judging them on volume alone misses what makes them different. url: https://tanujsharma.xyz/notes/measure-what-chatgpt-visitors-do author: Tanuj Sharma published: 2026-10-15 --- # Count what ChatGPT visitors do, not just how many arrive Visits from ChatGPT, Perplexity and Gemini are still a small slice of traffic for most sites. Judging them on volume alone misses the point. Someone who clicks through from ChatGPT has often already asked questions, compared options and ruled some out. They may arrive further along than someone coming from a Google search. So I’m comparing the two groups on what they do after they land: how long they stay, how many pages they view, and whether they sign up or buy. One catch: plenty of people find a brand in ChatGPT and come back later by typing the URL or searching the name. Analytics won’t credit ChatGPT for those visits. A simple “How did you hear about us?” question at sign-up catches some of them. ## Related - Research: [How AI referral traffic behaves differently from traditional search.](https://tanujsharma.xyz/research/ai-referral-traffic-vs-search) - Essay: [SEO Is Not Dead. Search Has Become Bigger Than Google.](https://tanujsharma.xyz/writing/seo-is-not-dead)